• David Lewis & Associates
    The Most Trusted Leader in
    Automotive Sales, Service & Management
    Training Since 1986!



    SEPT 2017 • DALLAS, TX

  • Now With 3 Locations To Serve You!
    NY / NJ Metro
    The DLA Automotive Training Centers offer classes for:
    Sales Managers
    Internet / BDC Managers
    Internet / BDC Staff
    Secondary Finance
    Service Advisors
    Service Managers
    Parts Managers
    Body Shop Managers
  • DLA Workshops are ranked as the best
    industry courses year after year...
    "I attended the David Lewis & Associates Entry Level Sales Class
    in April and in May I was the Salesperson of the Month. Their process works!!"
    Matthew Ferrante • Sussman Mazda
  • DLA In-Dealership Training Programs
    Customized to fit your needs
    Sales Management
    Service Advisor
    Service Manager
    Parts Manager
  • DLA Training Options to Fill
    any Dealerships Need:
    In-Dealership Training
    Training Centers
    Workshops / Seminars
    Online Courses & Videos
  • DLA Online
    Online Automotive Training
    Salespeople • Sales Management • Leadership
    F&I • Secondary • Internet / BDC
    Service Advisor • Train the Trainer • Winners vs Losers
  • The Automotive Industry's Leading Author

Why Choose DLA Training?

Since 1986, David Lewis & Associates has been training Dealers, General Managers, Service Managers, Sales Managers, F&I Managers, Service Advisors and Salespeople on the “Art of Inspirational Selling and Leadership.” Our unique ideas have helped thousands of Dealerships achieve their sales and management goals. Make the most of your Dealership’s opportunities and contact us today to learn more.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Training Centers and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

In-House Dealership Training

Training Centers

Our Training Centers offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

David Lewis Books


Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Training Centers

Upcoming Workshops


Management Service Advisor Training

This four-hour course is designed to train the Service Manager on the proper service lane sales techniques. Effective Leadership starts with being able to train and motivate a person or group of people to success. This course teaches the Service manager on the most progressive Service Lane sales concepts so they can then train their Service Advisors.


Who Should Attend: Dealers, Gms, Service Directors, Service Managers


Advanced Management Negotiations

In this four-hour class, students will learn highly-developed concepts to improve and strengthen their negotiation skills and how to proficiently implement these skills to create larger grosses. This course does not alter a Manager's basic negotiating process, but demonstrates to the student how to enhance those techniques through a better understanding of what the Customer expects during the negotiating stage of the deal. All techniques have a proven track record of success and fit well with all current negotiating concepts.


Who Should Attend: GSM's, Sales Managers


Objections Level 1

This one-day course exposes the student to a 4-step process of overcoming objections. This process is designed to inspire the Customer to have second thoughts as to why they should make their purchase now versus the old school mentality of begging, whining and pleading with the Customer. The development of individual word tracks based on each students individual personality will enhance the training and ownership of each response learned.

NY/NJ Metro

Who Should Attend: Sales Managers, Salespeople


Hiring / Motivation

This four-hour course starts with Hiring. Students will learn where to find talented people, how to then recruit them and the interview process that will make them want to work for your organization. Once hired, how you motivate them can make or break their long term commitment. Students will learn the 10 key elements of successful coaching, from what to say to how to say it. An unmotivated group of individuals typically become just a group of "Walking Generalities", thus making this course an important one to attend.


Who Should Attend: All Managers

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