• David Lewis & Associates
    The Most Trusted Leader in
    Automotive Sales, Service & Management
    Training Since 1986!
  • How To Increase Profits by 50k Per Month
    Presented By David Lewis
    How to Increase Dealership Profits by $50,000 per Month: This one-day class taught exclusively
    by David Lewis, will expose the participants to some very progressive ideas for increasing Dealership
    profits $50,000 plus per month. This philosophy is based on a little, plus a little, plus a little equals A LOT!
    Ideas will be presented for increasing profits in all areas of the Dealership.
    This course is only for: Dealers • General Managers • Vice Presidents • Controllers
    Pittsburgh
    NYNJ / Metro
    Philadelphia
    February 21
    March 14
    March 21
    For More Information Please Contact Mary Mannella at 321-435-6000, ext. 215
  • The Formula for Creating Gross

    This workshop will expose the attendees to ideas on
    how to increase both sales and profits. We all have heard
    that “Gross is a State of Mind”, but it is also a “State of Mind”
    for the Customer too. Ideas will be presented on how to
    negotiate a car deal based on creating increased grosses,
    even in a very competitive market.

    Don't Miss David's Session

    March 7 • 4:20 pm - 4:50 pm

  • Now With 3 Locations To Serve You!
    Philadelphia
    NY / NJ Metro
    Pittsburgh
    The DLA Automotive Training Centers offer classes for:
    Salespeople
    Sales Managers
    Internet / BDC Managers
    Internet / BDC Staff
    F&I
    Secondary Finance
    Service Advisors
    Service Managers
    Parts Managers
    Body Shop Managers
  • DLA Workshops are ranked as the best
    industry courses year after year...
    "I attended the David Lewis & Associates Entry Level Sales Class
    in April and in May I was the Salesperson of the Month. Their process works!!"
    Matthew Ferrante • Sussman Mazda
  • DLA In-Dealership Training Programs
    Customized to fit your needs
    Sales
    Sales Management
    F&I
    BDC
    Service Advisor
    Service Manager
    Parts Manager
  • DLA Training Options to Fill
    any Dealerships Need:
    In-Dealership Training
    Training Centers
    Workshops / Seminars
    Online Courses & Videos
  • DLA Online
    Online Automotive Training
    Salespeople • Sales Management • Leadership
    F&I • Secondary • Internet / BDC
    Service Advisor • Train the Trainer • Winners vs Losers
  • The Automotive Industry's Leading Author

Why Choose DLA Training?

Since 1986, David Lewis & Associates has been training Dealers, General Managers, Service Managers, Sales Managers, F&I Managers, Service Advisors and Salespeople on the “Art of Inspirational Selling and Leadership.” Our unique ideas have helped thousands of Dealerships achieve their sales and management goals. Make the most of your Dealership’s opportunities and contact us today to learn more.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Training Centers and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

In-House Dealership Training

Training Centers

Our Training Centers offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

David Lewis Books

Workshops

Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Training Centers

Upcoming Workshops

20
Feb

Negotiations for Salespeople

A four-hour course that will expose the attendees to processes that will create a much more fluid and less combative negotiating process. Emphasis is placed on verbiage that asks for the sale, creates stronger grosses and allows the Customer to feel as though the deal is fair and reasonable. Students who attend this course will leave with a better understanding of the Customers perspective during the negotiating process and learn how to read each person's unique body language for both buying and stress related signs.

Pittsburgh

Who Should Attend: Sales Managers, Salespeople

20
Feb

Common Mistakes Salespeople Make

A four-hour course that focuses on the top 30 mistakes that Automotive Salespeople make each and every day. Topics range from hygiene and attitude to understanding the Customer. Heavy emphasis is placed on the common mistakes made during the sales, objection and phone-up process, plus prospecting and social media. The student will be exposed to some great solutions to improve each area.

Pittsburgh

Who Should Attend: Dealers, GM's, GSM's, Sales Managers, Salespeople

21
Feb

Advanced Sales Program (4 Day Course)

A four-day course for the experienced Salesperson who wants to take their productivity to the next level. This course is based on David's bestselling book, "The Secrets of Inspirational Selling." The goal of this course is for the student to get a better understanding of the Customer and how to utilize a sales approach that will lower the Customers defensive posture and create an environment conducive to higher sales and grosses. Topics include the Sales Steps, Objections, Phone Ups, Prospecting, Follow-Up and Leasing. Extensive role playing, group discussions and the creation of customized word tracks are a big part of this course.

Pittsburgh

Who Should Attend: Experienced Salespeople

21
Feb

Advanced Sales Program (4 Day Course)

A four-day course for the experienced Salesperson who wants to take their productivity to the next level. This course is based on David's bestselling book, "The Secrets of Inspirational Selling." The goal of this course is for the student to get a better understanding of the Customer and how to utilize a sales approach that will lower the Customers defensive posture and create an environment conducive to higher sales and grosses. Topics include the Sales Steps, Objections, Phone Ups, Prospecting, Follow-Up and Leasing. Extensive role playing, group discussions and the creation of customized word tracks are a big part of this course.

NY/NJ Metro

Who Should Attend: Experienced Salespeople


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