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  • David Lewis & Associates
    The Most Trusted Leader in
    Automotive Sales, Service & Management
    Training Since 1986!
  • DLA Training Options to Fill
    any Dealerships Need:
    In-Dealership Training
    Philadelphia Training Center
    Workshops / Seminars
    Online Courses & Videos
  • DLA Workshops are ranked as the best
    industry courses year after year...
    "I attended DLA Entry Level Sales Training and returned to my
    Dealership and sold 100 cars in my first 100 days"
    Bruce Low • Newark Toyota
    Learn More
  • DLA In-Dealership Training Programs
    Customized to fit your needs
    Sales
    Sales Management
    F&I
    BDC
    Service Advisor
    Service Manager
    Parts Manager
    Learn More
  • DLA Online
    ™
    Online Automotive Training
    Salespeople • Sales Management • Leadership
    F&I • Secondary • Internet / BDC
    Service Advisor • Train the Trainer • Winners vs Losers
    Visit DLA Online
  • The Automotive Industry's Leading Author
    Buy Now

Why Choose DLA Training?

Since 1986, David Lewis & Associates has been training Dealers, General Managers, Service Managers, Sales Managers, F&I Managers, Service Advisors and Salespeople on the “Art of Inspirational Selling and Leadership.” Our unique ideas have helped thousands of Dealerships achieve their sales and management goals. Make the most of your Dealership’s opportunities and contact us today to learn more.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training and solutions. ONE

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Philadelphia Training Center and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an on-going month-to-month training agreement with no contract.

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In-House Dealership Training

Philadelphia Training Center

Our Philadelphia Training Center offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

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David Lewis Books

Workshops

Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

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Online Automotive Training

Online Training

Available 24/7 our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

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Philadelphia Training Center

Upcoming Workshops

5
Feb

Objections Level 2

A one-day advanced Objections course that focuses on bringing the student to the second level of learning, the Reproduction stage. This course includes advanced group objection discussions, customization of objection word tracks and extensive role playing.

COURSE ELIGIBILITY: Student must have completed either the 5 day Entry Level Sales or the Objections Level 1 course to be eligible to attend.

6
Feb

Phone-Ups Level 2

A one-day advanced phone-up course that focuses on bringing the student to the second level of learning, the Reproduction stage. This course includes extensive role playing, advanced script development and live calls for critiquing.

COURSE ELIGIBILITY: Student must have completed either the 5 day Entry Level Sales or the Level 1 Phone-Up Course to be eligible to attend.

9
Feb

Entry Level Sales (5 Day Course)

A five-day course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of how a Dealership operates and leave having learned a comprehensive outline on the steps to the sale. Students will learn how to handle the Customer's objections and how to effectively respond to them. Extensive role playing and scenario based situations will be covered, as well as a thorough segment on properly handling Phone-Ups. Each participant will return to the Dealership ready to take their first "UP."

Who Should Attend: New Salespeople

9
Feb

Advanced Sales Level 2

A one-day advanced sales course that focuses on bringing the student to the second level of learning, the Reproduction stage. This course includes advanced group discussions, customized word track development and extensive role playing.

COURSE ELIGIBILITY: Student must have completed either the 5 day Entry Level Sales or the Advanced Sales Level 1 course to be eligible to attend.

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View All Philadelphia Member Workshops

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