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  • David Lewis & Associates
    The Most Trusted Leader in
    Automotive Sales, Service & Management
    Training Since 1986!
  • DLA Training Options to Fill
    any Dealerships Need:
    In-Dealership Training
    Philadelphia Training Center
    Workshops / Seminars
    Online Courses & Videos
  • DLA Workshops are ranked as the best
    industry courses year after year...
    "I attended the David Lewis & Associates Entry Level Sales Class
    in April and in May I was the Salesperson of the Month. Their process works!!"
    Matthew Ferrante • Sussman Mazda
  • DLA In-Dealership Training Programs
    Customized to fit your needs
    Sales
    Sales Management
    F&I
    BDC
    Service Advisor
    Service Manager
    Parts Manager
  • DLA Online
    Online Automotive Training
    Salespeople • Sales Management • Leadership
    F&I • Secondary • Internet / BDC
    Service Advisor • Train the Trainer • Winners vs Losers
  • The Automotive Industry's Leading Author

Why Choose DLA Training?

Since 1986, David Lewis & Associates has been training Dealers, General Managers, Service Managers, Sales Managers, F&I Managers, Service Advisors and Salespeople on the “Art of Inspirational Selling and Leadership.” Our unique ideas have helped thousands of Dealerships achieve their sales and management goals. Make the most of your Dealership’s opportunities and contact us today to learn more.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Philadelphia Training Center and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

In-House Dealership Training

Philadelphia Training Center

Our Philadelphia Training Center offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

David Lewis Books

Workshops

Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Philadelphia Training Center

Upcoming Workshops

7
Jul

Advanced Service Management Program (3 Day Course)

This three-day course is dedicated to providing experienced Service Managers with ideas, tools and techniques to grow and enhance their Service Department. The course is a complete A to Z course for all Service Managers who want to take the department to the next level. Ideas on team development, increasing revenue through better sales processes, how to track results, effective scheduling, the benefits of a quick lube and quick maintenance department, Service Advisor and technician bonus and pay plans, benefits of a Service BDC Department, the power of video in the up sell process and how to manage service expenses.

Who Should Attend: Dealers, GM's, Fixed Ops Directors, Service Managers

7
Jul

Advanced Service Manager Concepts

A one-day course dedicated to providing experienced Service Managers with ideas, tools and techniques to grow and enhance their Service Department. Ideas on team development, increasing revenue through better sales processes, how to track results, effective scheduling, the benefits of a quick lube and quick maintenance department, Service Advisor and technician bonus and pay plans, benefits of a Service BDC Department and how to manage service expenses.

Who Should Attend: Dealers, GM's, Fixed Ops Directors, Service Managers

8
Jul

Advanced F&I Concepts (2 Day Course)

This two-day F&I course has been designed for the F&I Manager who is ready to take their productivity to the next level. Emphasis is placed on advanced F&I sales concepts, structured presentation steps, and the art of responding to customer objections. Topics include the importance of F&I, understanding the Customer, the Banking process, and the value of developing control over the delivery process. From the sales perspective of F&I, the student will learn some very advanced techniques on how to effectively do both cash and credit union conversions, offer effective product presentations, methods for advanced Menu closing concepts, and some new and exciting ways to overcome objections. Extensive role play and group discussion are a big part of this course.

Who Should Attend: F&I Directors, Experienced F&I Managers, New F&I Managers and Back-Up F&I Managers.

8
Jul

Management Service Advisor Training

This four-hour course is designed to train the Service Manager on the proper service lane sales techniques. Effective Leadership starts with being able to train and motivate a person or group of people to success. This course teaches the Service manager on the most progressive Service Lane sales concepts so they can then train their Service Advisors.

Who Should Attend: Dealers, Gms, Service Directors, Service Managers


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