• David Lewis & Associates
    The Most Trusted Leader in
    Automotive Sales, Service & Management
    Training Since 1986!
  • Now With 3 Locations To Serve You!
    Philadelphia
    NY / NJ Metro
    Pittsburgh
    The DLA Automotive Training Centers offer classes for:
    Salespeople
    Sales Managers
    Internet / BDC Managers
    Internet / BDC Staff
    F&I
    Secondary Finance
    Service Advisors
    Service Managers
    Parts Managers
    Body Shop Managers
  • DLA Workshops are ranked as the best
    industry courses year after year...
    "I attended the David Lewis & Associates Entry Level Sales Class
    in April and in May I was the Salesperson of the Month. Their process works!!"
    Matthew Ferrante • Sussman Mazda
  • DLA In-Dealership Training Programs
    Customized to fit your needs
    Sales
    Sales Management
    F&I
    BDC
    Service Advisor
    Service Manager
    Parts Manager
  • DLA Training Options to Fill
    any Dealerships Need:
    In-Dealership Training
    Training Centers
    Workshops / Seminars
    Online Courses & Videos
  • DLA Online
    Online Automotive Training
    Salespeople • Sales Management • Leadership
    F&I • Secondary • Internet / BDC
    Service Advisor • Train the Trainer • Winners vs Losers
  • The Automotive Industry's Leading Author

Dealership Sales and Management Training for Today’s Customer

David Lewis and Associates (DLA) have been training Dealers, Salespeople, Sales Management, Service Advisors, F&I Managers and more on the “Art of Inspirational Selling” for 30 years. Hundreds of dealerships who have trained with DLA and used our unique methods to selling and management have seen their profits rise as much as 50% in the first few months. And, as the customers have changed their buying habits, we have to change our approach. Today’s customer is more knowledgeable and tech savvy than ever before. High pressure tactics don’t work. Learn how to sell to today’s customer with DLA and watch your profits grow.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training
and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Training Centers and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

In-House Dealership Training

Training Centers

Our Training Centers offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

David Lewis Books

Workshops

Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Training Centers

Upcoming Workshops

19
Dec

Internet/BDC Lead Generation (2 Day Course)

This two-day course is a complete program on effective Lead Generation ideas and concepts for both the internet process and inbound phone leads. Focus is placed on creating Dialogue with the Customer, which in return will create a better opportunity to secure an appointment. Email, Chat and Phone scripts will be created, reviewed and examined, along with structured concepts for ongoing sold and unsold Customer follow-up. This course includes extensive role play and live interactive critiquing of current methods used by most Dealerships.

NY/NJ Metro

Who Should Attend: Internet/BDC Personnel, Sales Managers

20
Dec

Advanced Service Advisor Program (2.5 Day Course)

This 2.5 day course is a complete program for the experienced Service Advisor who wants to take their productivity to the next level. This course places tremendous emphasis on truly understanding the Service Customer, both their perceptions of what they expect and how that perception effects the outcome of the visit. New and proven ideas will be presented for increasing service sales, how to do effective Service walk around presentations, ways to handle the Customer on the phone and methods for speeding up the Customer's entire service visit. Additional topics will include: How to deal with Customer complaints, becoming a better listener and dealing with the stress of the job. This course is a must for all Service Advisors.

Pittsburgh

Who Should Attend: Service Directors, Service Managers, Service Advisors

2
Jan

Social Media Marketing for Salespeople

This one-day course provides the basic understanding of Social Media. The student will be exposed to the benefits of Social Media and how their individual or Dealership strategies can create brand recognition and increased sales opportunities. All aspects of Social Media platforms are covered. This course has been designed to provide the individual who wants to understand and start using Social Media as a marketing platform and for the experienced person currently using Social Media.

Philadelphia

Who Should Attend: Dealers, GMs, Service Directors, Sales Manager, Salespeople and Internet Sales

4
Jan

Internet/BDC Lead Generation (2 Day Course)

This two-day course is a complete program on effective Lead Generation ideas and concepts for both the internet process and inbound phone leads. Focus is placed on creating Dialogue with the Customer, which in return will create a better opportunity to secure an appointment. Email, Chat and Phone scripts will be created, reviewed and examined, along with structured concepts for ongoing sold and unsold Customer follow-up. This course includes extensive role play and live interactive critiquing of current methods used by most Dealerships.

Pittsburgh

Who Should Attend: Internet/BDC Personnel, Sales Managers


This Week On Sales Meeting

4 Rules to Success: Rule #3

Get Weekly Sales Meeting

Additional Sales Meetings

View More Sales Meetings
Back to top