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  • David Lewis & Associates
    The Most Trusted Leader in
    Automotive Sales, Service & Management
    Training Since 1986!

  • TO BECOME THE BEST

    LEARN FROM THE BEST

    BEST TRAINING DAY EVER

    SEPT 2017 • DALLAS, TX

  • Now With 3 Locations To Serve You!
    Philadelphia
    •
    NY / NJ Metro
    •
    Pittsburgh
    The DLA Automotive Training Centers offer classes for:
    Salespeople
    •
    Sales Managers
    •
    Internet / BDC Managers
    Internet / BDC Staff
    •
    F&I
    •
    Secondary Finance
    •
    Service Advisors
    Service Managers
    •
    Parts Managers
    •
    Body Shop Managers
    CLICK HERE TO VIEW COURSE CATALOG
  • DLA Workshops are ranked as the best
    industry courses year after year...
    "I attended the David Lewis & Associates Entry Level Sales Class
    in April and in May I was the Salesperson of the Month. Their process works!!"
    Matthew Ferrante • Sussman Mazda
    Learn More
  • DLA In-Dealership Training Programs
    Customized to fit your needs
    Sales
    Sales Management
    F&I
    BDC
    Service Advisor
    Service Manager
    Parts Manager
    Learn More
  • DLA Training Options to Fill
    any Dealerships Need:
    In-Dealership Training
    Training Centers
    Workshops / Seminars
    Online Courses & Videos
  • DLA Online
    ™
    Online Automotive Training
    Salespeople • Sales Management • Leadership
    F&I • Secondary • Internet / BDC
    Service Advisor • Train the Trainer • Winners vs Losers
    Visit DLA Online
  • The Automotive Industry's Leading Author
    Buy Now

Why Choose DLA Training?

Since 1986, David Lewis & Associates has been training Dealers, General Managers, Service Managers, Sales Managers, F&I Managers, Service Advisors and Salespeople on the “Art of Inspirational Selling and Leadership.” Our unique ideas have helped thousands of Dealerships achieve their sales and management goals. Make the most of your Dealership’s opportunities and contact us today to learn more.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Training Centers and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

Details

In-House Dealership Training

Training Centers

Our Training Centers offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

Details

David Lewis Books

Workshops

Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Details

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Details

Training Centers

Upcoming Workshops

16
Aug

Effective Service Walk Arounds

This four-hour course teaches the benefits, process and steps to doing effective Service Walks in the Service Lane. The student will study a Pro/Con balance of consequences of when to do the Service Walk, the value it brings to both the Dealership and the Customer, and when is the correct time to present an upsell. During the course, emphasis will be placed on understanding the Customer's defensive posture and how to lower it so that maximum effectiveness can occur.

NY/NJ Metro

Who Should Attend: Service Directors, Service Managers, Service Advisors

16
Aug

Objections Level 1

This one-day course exposes the student to a 4-step process of overcoming objections. This process is designed to inspire the Customer to have second thoughts as to why they should make their purchase now versus the old school mentality of begging, whining and pleading with the Customer. The development of individual word tracks based on each students individual personality will enhance the training and ownership of each response learned.

Philadelphia

Who Should Attend: Sales Managers, Salespeople

17
Aug

Leasing for Salespeople

This four-hour course is specifically designed for Salespeople on Leasing. Topics will include: The value of Leasing to the Customer, the benefits to them and the Dealership, the basic fundamentals of how a Lease works, the basic concept of how Leases are structured, and how to present the Lease with maximum effectiveness.

Philadelphia

Who Should Attend: Sales Managers, Salespeople

17
Aug

Prospecting & Follow-Up

A four-hour course designed for Salespeople and E-Commerce/Internet/BDC staff members. The ideas included in this course have been developed and utilized by some of the most successful Salespeople in the country. The student will gain comprehensive knowledge on some of the best prospecting ideas that will create instant traffic and opportunities. Also included will be the most effective ideas for staying in touch with sold Customers to create a long term relationship.

Philadelphia

Who Should Attend: GM's, GSM's, Sales Managers, Internet personnel, Salespeople

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