DLA Online
  • David Lewis & Associates
    The Most Trusted Leader in
    Automotive Sales, Service & Management
    Training Since 1986!
  • DLA Workshops are ranked as the best
    industry courses year after year...
    "I attended the David Lewis & Associates Entry Level Sales Class
    in April and in May I was the Salesperson of the Month. Their process works!!"
    Matthew Ferrante • Sussman Mazda
    Learn More
  • DLA In-Dealership Training Programs
    Customized to fit your needs
    Sales
    Sales Management
    F&I
    BDC
    Service Advisor
    Service Manager
    Parts Manager
    Learn More
  • DLA Training Options to Fill
    any Dealerships Need:
    In-Dealership Training
    Training Centers
    Workshops / Seminars
    Online Courses & Videos
  • DLA Online
    ™
    Online Automotive Training
    Salespeople • Sales Management • Leadership
    F&I • Secondary • Internet / BDC
    Service Advisor • Train the Trainer • Winners vs Losers
    Visit DLA Online
  • The Automotive Industry's Leading Author
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Dealership Sales and Management Training for Today’s Customer

David Lewis and Associates (DLA) have been training Dealers, Salespeople, Sales Management, Service Advisors, F&I Managers and more on the “Art of Inspirational Selling” for 30 years. Hundreds of dealerships who have trained with DLA and used our unique methods to selling and management have seen their profits rise as much as 50% in the first few months. And, as the customers have changed their buying habits, we have to change our approach. Today’s customer is more knowledgeable and tech savvy than ever before. High pressure tactics don’t work. Learn how to sell to today’s customer with DLA and watch your profits grow.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training
and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Training Centers and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

Details

In-House Dealership Training

Training Center

Our Training Center offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

Details

David Lewis Books

Workshops

Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Details

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Details

Training Center

DLA Philadelphia Automotive Training Center

25
Mar

Entry Level Sales (5 Day Course)

A five-day course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of how a Dealership operates and leave having learned a comprehensive outline on the steps to the sale. Students will learn how to handle the Customer's objections and how to effectively respond to them. Extensive role playing and scenario based situations will be covered, as well as a thorough segment on properly handling Phone-Ups. Each participant will return to the Dealership ready to take their first "UP."

Philadelphia

Who Should Attend: New Salespeople

2
Apr

Negotiations for Salespeople

A four-hour course that will expose the attendees to processes that will create a much more fluid and less combative negotiating process. Emphasis is placed on verbiage that asks for the sale, creates stronger grosses and allows the Customer to feel as though the deal is fair and reasonable. Students who attend this course will leave with a better understanding of the Customers perspective during the negotiating process and learn how to read each person's unique body language for both buying and stress related signs.

Philadelphia

Who Should Attend: Sales Managers, Salespeople

2
Apr

Advanced Sales Level 1

A one-day course based on David's book, "The Secrets of Inspirational Selling". In this course, students will leave having mastered the Presentation & Demonstration process from the Meet & Greet through the Service Walk. Students will learn how to create a non-defensive posture in each Customer and how to eliminate being lied to by a Customer. The student will learn the importance of spending more time selling their product, the Dealership and their personality, rather than selling the deal. They will learn how to present their product in a manner that will make closing the deal so much easier.

Philadelphia

Who Should Attend: Dealers, GM's, Sales Managers, Salespeople

2
Apr

Advanced Sales Program (4 Day Course)

A four-day course for the experienced Salesperson who wants to take their productivity to the next level. This course is based on David's bestselling book, "The Secrets of Inspirational Selling." The goal of this course is for the student to get a better understanding of the Customer and how to utilize a sales approach that will lower the Customers defensive posture and create an environment conducive to higher sales and grosses. Topics include the Sales Steps, Objections, Phone Ups, Prospecting, Follow-Up and Leasing. Extensive role playing, group discussions and the creation of customized word tracks are a big part of this course.

Philadelphia

Who Should Attend: Experienced Salespeople

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