DLA’s In-Dealership training is invaluable when it comes to maximizing your dealership's results!

  • Sales
  • Negotiations/Objections
  • Phone-Ups
  • Selling Cars in Service
  • F&I
  • BDC
  • Fixed Ops


Available Dates
July 2 - July 3   SOLD
July 9 - July 10   SOLD
July 11 - July 12   SOLD
July 15 - July 16   SOLD
July 17 - July 18   SOLD
July 23 - July 24   SOLD
July 25 - July 26   SOLD
July 29 - July 30   SOLD
August 6 - August 7   SOLD
August 8 - August 9   SOLD
August 12 - August 13   SOLD
August 14 - August 15   SOLD
August 20 - August 21   SOLD
August 22 - August 23   AVAILABLE
August 27 - August 28   SOLD
August 29 - August 30   SOLD



Sales Presentations

Automotive sales success relies on effective communication, having a strong sales presentation and the ability to negotiate. This program is essential for both new hires and seasoned salespeople who want to see an immediate improvement in both sales and gross.



When a customer objects they simply have a concern that causes hesitation. Knowing what objections to expect and how to handle them is the difference in continuing or delaying the process. This program demonstrates how to overcome any objection and get you closer to the sale.


Phone Ups

To effectively handle the customer’s first point of contact with the dealership, it is important to understand why the phone is so important and how to use it to create more traffic. This program is a must for mastering the phone and learning how to convert these leads into customers who show and buy.


Prospecting & Follow-Up

Because of the price alone, automotive sales prospecting can be difficult. Knowing exactly what it means to prospect, and the types of prospecting will turn your efforts into leads. This program will help you discover how to generate more leads and sell more cars.


Selling Cars In Service

It takes dedication and persistence to sell cars in service. You must have an attitude for success and have a strong action plan. This is a unique program that shows you how to easily sell more cars to customers who bring their cars in for service.



Negotiating is a fundamental skill in cars sales and to get a positive outcome during this stage it is critical to understand the customers way of thinking. This program is necessary in helping your staff become effective negotiators in today’s market.




What People Say





Our Corporate Offices are in Melbourne, FL

Sales, Fixed Ops, F&I, BDC and Management

All Trainers are DLA Certified and have extensive knowledge and management background in the automotive industry and in specific areas.

We offer both one-time and ongoing training solutions.

DLA Trainers are your dedicated Performance Partners with regular engagement and access both daily and weekly.


Our Trainers will work within the parameters of your existing sales process. Concepts will be introduced to enhance your existing process, as well as ideas will be shared with Management ONLY of some different process to review.

Half the day will be classroom training in a group environment. The other half of the day will be individual coaching and role playing.

Extremely involved. Effective training includes the entire Management team to allow for concept development, ongoing training and continued support.

Yes, F&I will be included in this training. Our average Dealership realizes an increase of $500 - $750 per retail unit.

Yes, our Trainers are familiar with all of the different Dealership CRM’s.