DLA’s In-Dealership training is invaluable when it comes to maximizing your dealership's results!

  • Sales
  • Negotiations/Objections
  • Phone-Ups
  • Selling Cars in Service
  • F&I
  • BDC
  • Fixed Ops

AVAILABLE DATES

Available Dates
 
December
December 3 - December 4   SOLD
December 5 - December 6   SOLD
December 10 - December 11   SOLD
December 12 - December 13   SOLD
December 17 - December 18   SOLD
December 19 - December 20   SOLD
 
January
January 7 - January 8   SOLD
January 9 - January 10   SOLD
January 14 - January 15   AVAILABLE
January 16 - January 17   AVAILABLE
January 21 - January 22   SOLD
January 23 - January 24   AVAILABLE
January 28 - January 29   SOLD
January 30 - January 31   SOLD
 
January
February 4 - February 5   AVAILABLE
February 6 - February 7   SOLD
February 11 - February 12   AVAILABLE
February 13 - February 14   AVAILABLE
February 18 - February 19   SOLD
February 20 - February 21   AVAILABLE
February 25 - February 26   SOLD
February 27 - February 28   SOLD

A MESSAGE FROM DAVID

TOPICS

Sales Presentations

Automotive sales success relies on effective communication, having a strong sales presentation and the ability to negotiate. This program is essential for both new hires and seasoned salespeople who want to see an immediate improvement in both sales and gross.

AGENDA

Objections

When a customer objects they simply have a concern that causes hesitation. Knowing what objections to expect and how to handle them is the difference in continuing or delaying the process. This program demonstrates how to overcome any objection and get you closer to the sale.

AGENDA

Phone Ups

To effectively handle the customer’s first point of contact with the dealership, it is important to understand why the phone is so important and how to use it to create more traffic. This program is a must for mastering the phone and learning how to convert these leads into customers who show and buy.

AGENDA

Prospecting & Follow-Up

Because of the price alone, automotive sales prospecting can be difficult. Knowing exactly what it means to prospect, and the types of prospecting will turn your efforts into leads. This program will help you discover how to generate more leads and sell more cars.

AGENDA

Selling Cars In Service

It takes dedication and persistence to sell cars in service. You must have an attitude for success and have a strong action plan. This is a unique program that shows you how to easily sell more cars to customers who bring their cars in for service.

AGENDA

Negotiations

Negotiating is a fundamental skill in cars sales and to get a positive outcome during this stage it is critical to understand the customers way of thinking. This program is necessary in helping your staff become effective negotiators in today’s market.

AGENDA

CUSTOMER TESTIMONIALS

CUSTOMER TESTIMONIALS

What People Say

 
 

GOOGLE REVIEWS

FAQ'S

GENERAL

Our Corporate Offices are in Melbourne, FL

Sales, Fixed Ops, F&I, BDC and Management

All Trainers are DLA Certified and have extensive knowledge and management background in the automotive industry and in specific areas.

We offer both one-time and ongoing training solutions.

DLA Trainers are your dedicated Performance Partners with regular engagement and access both daily and weekly.

Sales

Our Trainers will work within the parameters of your existing sales process. Concepts will be introduced to enhance your existing process, as well as ideas will be shared with Management ONLY of some different process to review.

Half the day will be classroom training in a group environment. The other half of the day will be individual coaching and role playing.

Extremely involved. Effective training includes the entire Management team to allow for concept development, ongoing training and continued support.

Yes, F&I will be included in this training. Our average Dealership realizes an increase of $500 - $750 per retail unit.

Yes, our Trainers are familiar with all of the different Dealership CRM’s.