DLA'S 2-DAY ENTRY LEVEL SALES VIRTUAL TRAINING WORKSHOP

David Lewis and Associates provides the most comprehensive workshop providing maximum results to employees just entering the auto sales profession.

  • Sales Process
  • Negotiations
  • Objections
  • Phone-Ups
  • Prospecting
  • Follow-Up

UPCOMING DATES


Entry Level Sales

A 2-Day (4 Hours Daily) course designed for the individual just entering an Auto Sales Career.

  • Oct 17 - Oct 18
  • 1 PM - 5 PM
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Entry Level Sales

A 2-Day (4 Hours Daily) course designed for the individual just entering an Auto Sales Career.

  • Nov 14 - Nov 15
  • 1 PM - 5 PM
Enroll

Entry Level Sales

A 2-Day (4 Hours Daily) course designed for the individual just entering an Auto Sales Career.

  • Dec 12 - Dec 13
  • 1 PM - 5 PM
Enroll

OTHER WORKSHOPS AVAILABLE WITH A DLA ONLINE SUBSCRIPTION


Advanced F&I Concepts

This two-day (2.5-hours daily) Advanced F&I course has been designed for the F&I Manager who is ready to take their productivity to the next level. Emphasis is placed on advanced F&I sales concepts, structured presentation steps and the art of responding to customer objections. Topics include the importance of F&I, understanding the Customer, the Banking process, and the value of developing control over the delivery process. From the sales perspective of F&I, the student will learn some very advanced techniques on how to effectively do both cash and credit union conversions, offer effective product presentations, methods for advanced Menu closing concepts, and some new and exciting ways to overcome objections. Extensive role play and group discussion are a big part of this course.

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Internet/BDC Lead Generation

This 3.5 hour course is a complete program on effective Lead Generation ideas and concepts for both the internet process and inbound phone leads. Focus is placed on creating Dialogue with the Customer, which in return will create a better opportunity to secure an appointment. Email, Chat and Phone scripts will be created, reviewed and examined, along with structured concepts for ongoing sold and unsold Customer follow-up. This course includes extensive role play and live interactive critiquing of current methods used by most Dealerships.

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Advanced Sales Mgmt Program

This three-day (2.5-hours daily) Advanced Sales Management course is a complete program for all Sales Managers. Focus is placed on becoming a Leader and not a Boss. This begins by exposing them to the newest and best practices for leading a sales force to success. Topics include Inspirational Sales Processes, Advanced Negotiating Techniques, how to be an effective Coach, Hiring and Interviewing ideas, plus our DLA Train the Trainer concepts that will develop their skills on how to train their staff. This course turns Managers into true Leaders.

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Entry Level Service Advisor

A three-day (2.5-hours daily) course for the individual who is either just starting their career as a Service Advisor or an experienced Service Advisor who truly needs to get back to the basics of selling service. This course focuses on understanding the Service Customer, structured sales steps in the Service Lane, phone strategies, up sell techniques, objection responses and how to deal with rejection and stress. A big part of this course provides training on the power of Video in the Service Up sell process. There is a tremendous amount of discussion and role playing within this course.

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Advanced Service Advisor

This 2 day (2.5 hours daily) course is a complete program for the experienced Service Advisor who wants to take their productivity to the next level. This course places tremendous emphasis on truly understanding the Service Customer in both their perceptions of what they expect and how that perception affects the outcome of the visit. New and proven ideas will be presented for increasing service sales, how to do an effective Service walk-around presentation, ways to handle the Customer on the phone and methods for speeding up the Customer's entire service visit, plus the power of video in the up sell process. Additional topics will include how to deal with Customer complaints, becoming a better listener and how to deal with on-the-job stress.

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Advanced Service Management

This three-day (2.5 hours daily) course is dedicated to providing experienced Service Managers with ideas, tools and techniques to grow and enhance their Service Department. The course is a complete A to Z course for all Service Managers who want to take the department to the next level. Ideas on team development, increasing revenue through better sales processes, how to track results, effective scheduling, the benefits of a quick lube and quick maintenance department, Service Advisor and technician bonus and pay plans, benefits of a Service BDC Department, the power of video in the up sell process and how to manage service expenses.

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