IN-DEALERSHIP TRAINING

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The most comprehensive Automotive training solution on the market. See how we can help you Today!

DLA’s In-Dealership training is invaluable when it comes to maximizing your dealership's results.

David Lewis & Associates provides Dealerships with coordinated, contemporary On-Site Training in Sales, Fixed Ops, F&I and BDC.

We develop a training program for each of our Dealers tailored to their environment based on defined preferences or specifications and offer both on-going training and one-time training solutions.

Our Expert Trainers are DLA Certified and have extensive knowledge of the automotive industry. They have thrived in their specific specialty and have the expertise to produce financial growth within all areas of your dealership.

Old School Philosophy

For your staff to understand the basic concepts of foundational knowledge it is essential for ideas of the past to evolve and continue to progress gradually.

Outdated Training

The desire for In-Dealership training is still in high demand, but it must be stimulating and absorbing unlike the routine, “one size fits all” training of the past.

Customers Have Changed

Today’s customers are digitally and socially connected. They expect their purchasing encounters to be simple and tailored around convenience.

Todays Ideas

In today’s rapidly changing and technology-driven world, one of the biggest challenges for Dealerships is having the ability to adjust training accordingly. It is crucial to lean into the developing trends in the industry.

Accountability

Training creates accountability which builds trust and improves performance along with increasing one’s skills and confidence. Your staff is your greatest asset and training should never be considered a perk, but rather a stipulation.

The Average Dealership

A Dealership that does not offer an effective training program keeps average employees. Today’s employees need consistent opportunities to build upon their skills and knowledge. It is the Dealership’s responsibility to provide it.

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The Dealerships that are training with David Lewis are the Smarter dealers. They're the ones that want to be great, they're the ones that get it

Chris SaracenoKelly Automotive Group




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Since signing up with David Lewis & Associates, our profits have doubled. Our results have been beyond belief. Our volume is up over 60% and my staff loves the sales process we have learned from David and his Trainers.

Scott CasebeerDealer, Capital Auto Group, Inc.

SALES

  • 4 Month Program
  • SALES SERIES

Sales Presentations

Automotive sales success relies on effective communication, having a strong sales presentation and the ability to negotiate. This program is essential for both new hires and seasoned salespeople who want to see an immediate improvement in both sales and gross.

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  • 2 Month Program
  • SALES SERIES

Objections

When a customer objects they simply have a concern that causes hesitation. Knowing what objections to expect and how to handle them is the difference in continuing or delaying the process. This program demonstrates how to overcome any objection and get you closer to the sale.

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  • 3 Month Program
  • SALES SERIES

Phone Ups

To effectively handle the customer’s first point of contact with the dealership, it is important to understand why the phone is so important and how to use it to create more traffic. This program is a must for mastering the phone and learning how to convert these leads into customers who show and buy.

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  • 2 Month Program
  • SALES SERIES

Prospecting & Follow-Up

Because of the price alone, automotive sales prospecting can be difficult. Knowing exactly what it means to prospect, and the types of prospecting will turn your efforts into leads. This program will help you discover how to generate more leads and sell more cars.

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  • 2 Month Program
  • SALES SERIES

Selling Cars In Service

It takes dedication and persistence to sell cars in service. You must have an attitude for success and have a strong action plan. This is a unique program that shows you how to easily sell more cars to customers who bring their cars in for service.

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  • 2 Month Program
  • SALES SERIES

Negotiations

Negotiating is a fundamental skill in cars sales and to get a positive outcome during this stage it is critical to understand the customers way of thinking. This program is necessary in helping your staff become effective negotiators in today’s market.

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BDC

  • 2 Month Program
  • BDC SERIES

Sales BDC

Whether you have a BDC Department or your sales staff handles your internet leads, without the proper training you lose leads daily. This program will provide the most effective tools and processes to convert your internet leads into appointments.

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  • 2 Month Program
  • BDC SERIES

Serivce BDC

The Service Department is an area that has a huge opportunity for more business. It is also an area where creating customer loyalty is very important. This program is designed to create more repeat customers and buyers by converting callers into customers.

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  • 3 Month Program
  • BDC SERIES

Sales In Serivce

The goal of the person who handles the initial inquiry to the dealership is to set an appointment. This is true for both Sales and Service. This course is designed to ensure that every lead whether it is on the phone, internet or an email sets an appointment to come to your dealership and not the competition.

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F&I

  • 3 Month Program
  • F&I SERIES

Entry Level F&I

You do not get the most out of the F&I office when you have a poorly trained F&I manager. This program ensures your F&I office is efficient, productive and your finance manager is maximizing on every opportunity.

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  • 2 Month Program
  • F&I SERIES

Advanced F&I

Business managers must continue to improve on their skills to become exceptionally profitable. This program teaches advanced methods to achieve the next level of performance in the F&I office.

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  • 2 Month Program
  • F&I SERIES

Selling Service Contracts

Dealerships who are not effectively selling service contracts are missing out on serious dollars. This program shows you how to engage with the buyer and communicate so they opt in for the service contract every time.

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SALES MANAGEMENT

  • 4 Month Program
  • MANAGEMENT SERIES

Sales Management

A strong Sales Manager is crucial to a Dealership’s operations. This program offers an extended version of our Sales Management Course to help managers improve in all the critical roles they play in the Dealership.

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  • 2 Month Program
  • MANAGEMENT SERIES

Sales Management - Negotiations/Desking

A good Sales Manager is a well-trained manager who inspires his team. This program integrates an inspirational training method and features the newest and best practices for leading a sales force to success.

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  • 3 Month Program
  • MANAGEMENT SERIES

Used Car Management

Difficulties in the used car department often lead to the loss of any gross profit. This program addresses all the problems that come with running a used car department and gives an understanding on how to turn these challenges into a smooth-running department.

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LEADERSHIP

  • 2 Month Program
  • LEADERSIHP SERIES

Leadership

A great leader is innovative and engaging. A poor leader fails the dealership and its staff. This program produces leaders who are inspiring and can set goals and guide the dealership to success.

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  • 2 Month Program
  • LEADERSHIP SERIES

Coaching

Teams that do not have someone pushing them to be their best fall short of their goals. Being a good coach brings out the best in your staff and makes a lasting impression on the dealership. This engaging program empowers you to coach your team to excellence.

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  • 2 Month Program
  • LEADERSHIP SERIES

Sensitivity Training

All staff members should be treated equally. This is only possible if all members show one another the same mutual respect and consideration. This program lays out how to successfully work with people of diverse backgrounds, cultures, styles, and beliefs without bias.

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FIXED OPS

  • 4 Month Program
  • FIXED OPS SERIES

Service Advisor Training

Not being grounded in the basics of selling service is detrimental to the service department’s bottom line. This program prepares you to offer exceptional customer service while increasing your sales opportunities.

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  • 2 Month Program
  • FIXED OPS SERIES

Upselling Customer Pay Revenue

Improving or modifying your systems and processes are essential to optimize your service department. This program teaches advanced selling strategies that are key to upselling your customer pay opportunities.

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  • 4 Month Program
  • FIXED OPS SERIES

Service Management

A poorly trained service manager will kill your service department. Whether you are a new manager or seasoned, this program will provide the techniques to fully leverage the service department and increase revenue, profitability, and customer retention.

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  • 2 Month Program
  • FIXED OPS SERIES

Quick Lube

When a customer come to your Quick Lube department and they are not handled quickly or efficiently, they are most likely to never return. This program brings the efficiency needed to run a smooth Quick Lube department and increase customer retention.

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  • 3 Month Program
  • FIXED OPS SERIES

Parts Mangement

The parts department can be very complex and challenging. It is critical to have an effective manager. This program will detail how to comprehensively understand how to operate the parts department to keep it profitable and productive.

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  • 3 Month Program
  • FIXED OPS SERIES

Body Shop

Many body shops struggle with slim margins and rising costs, but with some basic philosophies you can effectively manage a thriving body shop. This program will show you how to improve your current method of operation and improve your profits.

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