DLA Online Certification Program

Certification Programs for

  • Salespeople
  • Sales Managers
  • Service Advisors
  • Service Managers

Certificate programs for the entire Dealership!

AVAILABLE CERTIFICATIONS

Salesperson Certification

Learn how to be unique, inspiring, and different to the other Salespeople a customer will visit in their shopping process. This certification course covers the entire sales cycle, plus objections, negotiations, phone skills, prospecting, and follow-up.

Sales Process
Negotiations
Objections
Common Mistakes
Phone Skills
Follow-Up
Prospecting
Understanding the Customer
 
AGENDA

Sales Manager Certification

Leadership is not a born skill set; it is a trained behavioral environment. This certification course covers all aspects of managing a successful sales department, which in return will generate increased sales and profits.

Leadership
Coaching
Communications
Hiring Training
Desking
Managing Stress
Accountability Management
 
AGENDA

Service Advisor Certification

Most Service Advisors talk over the customer’s head, thus creating marginal sales, low hours per RO and average CSI scores. This certification course focuses on training the advisor on how to truly understand the customer, the benefit of a valued presentation and skill sets for enhancing CSI.

Walk Arounds
Custom Perceptions
Writer VS Advisor
First Impressions
Inbound Calls
Scheduling
Angry Customers
MPI Presentations
Customer Support
Why Customers Shop
 
AGENDA

Service Manager Certification

The busiest manager in the Dealership, and yet the least trained. This certification is a complete A-Z course that educates the Service Manager on all aspects of the job from Leadership thru effective management.

Leadership
Accountabillity
Training
Coaching
Hiring
Pay Plans
Managing Stress
Marketing
CSI
Service BDC
Complaints
Managing Stress
 
AGENDA

 

DLA Certifications Full Access

$395
  • 4 Certification Programs
  • Certification Tests
  • Weekly Live Q&A with David
  • Reports
  • Phone Support
SIGN UP NOW
 
* Limited Time Offer

CUSTOMER TESTIMONIALS

CUSTOMER TESTIMONIALS

What People Say

"DLA training is fantastic! It is professional and informative. This was the foundation I needed!"

Franklin Brickhouse

Chesapeake, VA

"I highly recommend listening to what these guys have to say, You can't replicate experience and knowledge, DLA gives you the keys to succeed."

Cameron Branco

Falls River, MA

"Good company to work with to help you develop your skills. Great to work with!"

Jose Robaina

Lancaster, PA

"38 years in the business and you think you've got it figured out. Then DLA shows up. Unlike other training companies, DLA’s approach is spot on. DLA’s "Show me what you got and let’s see what we can do with that" is easily received and appreciated. The processes DLA helped us incorporate have meant real $$$ to our bottom line. Look forward to every visit because a positive result will soon follow."

Randy Hurst

Lebanon, OH

"Our dealership started working with David Lewis and Associates several months ago and we couldn't be happier with the help we have been given. Each visit we move further towards our goals of being more efficient and successful. DLA is full of knowledge and experience."

Chase Rutland

Brookhaven, MS

"One of our best decisions was bringing DLA in!"

Jesse Holovacko

NYC

 
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