The #1 Automotive Sales & Service Training Company in the World
David Lewis and Associates (DLA) is unparalleled when it comes to automotive dealership training. DLA has been training dealerships all over the World on the “Art of Inspirational Selling” for over 30 years. Dealerships that are implementing DLA’s unique selling methods have seen their profits rise as much as 50% in the first few months! Today’s customer is more knowledgeable and tech-savvy than ever before and as the customers’ change the way they buy and have their cars serviced, we must also change our approach. High pressure tactics no longer work, but if we learn how to sell to today’s customer, you will watch your profits grow!