How to Do a Cash Conversion

Over the years there have been countless cash-conversion techniques that have populated F&I offices across the country. The unfortunate truth is that most of these attempts fall flat. This course will teach you a cash conversion that is easy to do, is non-confrontational, and simple enough for the customer to understand. We will teach you a technique that takes just a few minutes and does not confuse the customer. The result of this technique has in many cases increased F&I cash conversion rates by 20% to 25%. You will consistently achieve a higher finance to cash penetration average, higher product penetrations, increased product index and PVR, and more personal income.