Using Imagery to Present the Vehicle

"Imagery" is a powerful technique that will make your vehicle come to life right before your customer's eyes. It transforms the way your client perceives the car and illuminates a hidden value through a unique, visual image that you create. When you master this technique, you will no longer simply go through the motions of presenting the vehicle. Instead you will create a visual image of significant value with a more engaged customer. You will experience fewer objections during negotiations, higher grosses, and a substantial increase in repeat business.