DLA Training Centers

The only complete Automotive Training Centers in the country!

Serving the Philadelphia, Pittsburgh & New York / New Jersey Markets

About the Training Centers

The DLA Training Centers are located in King of Prussia - PA, Pittsburgh - PA and Paramus, NJ. Our 10,000 square foot facilities offer a full range of courses to meet the training needs of everyone in the Dealership. We offer controlled classroom sizes that allow for both group and individualized training. Attendance includes both breakfast and lunch.

Training Staff

All Training is done by DLA Certified Trainers who are employed by David Lewis & Associates. Our Trainers have extensive backgrounds in specific areas of the Dealership and come from a wide range of Retail Automotive experience. Feel confident your Dealership will engage in a superior Training Program with a strong curriculum and top-notch Trainers.

Upcoming Workshops at the Philadelphia Training Center

28
Jan

Entry Level Sales (5 Day Course)

A five-day course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of how a Dealership operates and leave having learned a comprehensive outline on the steps to the sale. Students will learn how to handle the Customer's objections and how to effectively respond to them. Extensive role playing and scenario based situations will be covered, as well as a thorough segment on properly handling Phone-Ups. Each participant will return to the Dealership ready to take their first "UP."

Who Should Attend: New Salespeople

Philadelphia

4
Feb

Advanced Service Manager Concepts

A one-day course dedicated to providing experienced Service Managers with ideas, tools and techniques to grow and enhance their Service Department. Ideas on team development, increasing revenue through better sales processes, how to track results, effective scheduling, the benefits of a quick lube and quick maintenance department, Service Advisor and technician bonus and pay plans, benefits of a Service BDC Department and how to manage service expenses.

Who Should Attend: Dealers, GM's, Fixed Ops Directors, Service Managers

Philadelphia

5
Feb

Management Service Advisor Training

This four-hour course is designed to train the Service Manager on the proper service lane sales techniques. Effective Leadership starts with being able to train and motivate a person or group of people to success. This course teaches the Service manager on the most progressive Service Lane sales concepts so they can then train their Service Advisors.

Who Should Attend: Dealers, Gms, Service Directors, Service Managers

Philadelphia

5
Feb

Advanced Service Revenue Creation

This four-hour Management course focuses solely on service revenue creation. Processes will be shared; such as: expense control, staff pay plans and paid labor. This course is designed for the attendee to learn ways to maximize all Service Department Revenue through effective management operations.

Who Should Attend: Dealers, GMs, Service Directors, Service Managers

Philadelphia

6
Feb

Understanding the Service Customer

This four-hour course provides the attendees with a snap shot of the Customers point of view when visiting the Dealership Service Department. Focus will be placed on why the Customer is so defensive, how to lower their defensive posture, verbiage to increase appointments and service revenue, understanding the power of pictures and video, how to expedite the pick-up process and the difference in mood between a waiter and a drop off customer. This course is a must if you want to create a Customer experience they will remember.

Who Should Attend: Dealers, GM's, Fixed Ops Directors, Service Managers, Service Advisors

Philadelphia

6
Feb

Advanced Service BDC Concepts

This four-hour course is an advanced class for those ready to start a Service BDC Department or those who have one in existence but need to take it to the next level. Attendees will study the existing traditional service appointment and follow-up process, plus get a better understanding of the Service Customer, both their wants and needs when making an appointment. Highly effective processes and scripts will be introduced that will ensure maximum effectiveness for both the appointment process and the follow-up after the appointment. Aggressive role-playing will take place throughout the course.

Who Should Attend: Service Directors, Service Managers, Service Advisors and Service BDC Staff

Philadelphia

11
Feb

Advanced Sales Level 1

A one-day course based on David's book, "The Secrets of Inspirational Selling". In this course, students will leave having mastered the Presentation & Demonstration process from the Meet & Greet through the Service Walk. Students will learn how to create a non-defensive posture in each Customer and how to eliminate being lied to by a Customer. The student will learn the importance of spending more time selling their product, the Dealership and their personality, rather than selling the deal. They will learn how to present their product in a manner that will make closing the deal so much easier.

Who Should Attend: Dealers, GM's, Sales Managers, Salespeople

Philadelphia

12
Feb

Objections Level 1

This one-day course exposes the student to a 4-step process of overcoming objections. This process is designed to inspire the Customer to have second thoughts as to why they should make their purchase now versus the old school mentality of begging, whining and pleading with the Customer. The development of individual word tracks based on each students individual personality will enhance the training and ownership of each response learned.

Who Should Attend: Sales Managers, Salespeople

Philadelphia

13
Feb

Negotiations for Salespeople

A four-hour course that will expose the attendees to processes that will create a much more fluid and less combative negotiating process. Emphasis is placed on verbiage that asks for the sale, creates stronger grosses and allows the Customer to feel as though the deal is fair and reasonable. Students who attend this course will leave with a better understanding of the Customers perspective during the negotiating process and learn how to read each person's unique body language for both buying and stress related signs.

Who Should Attend: Sales Managers, Salespeople

Philadelphia

13
Feb

Common Mistakes Salespeople Make

A four-hour course that focuses on the top 30 mistakes that Automotive Salespeople make each and every day. Topics range from hygiene and attitude to understanding the Customer. Heavy emphasis is placed on the common mistakes made during the sales, objection and phone-up process, plus prospecting and social media. The student will be exposed to some great solutions to improve each area.

Who Should Attend: Dealers, GM's, GSM's, Sales Managers, Salespeople

Philadelphia

25
Feb

Entry Level Sales (5 Day Course)

A five-day course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of how a Dealership operates and leave having learned a comprehensive outline on the steps to the sale. Students will learn how to handle the Customer's objections and how to effectively respond to them. Extensive role playing and scenario based situations will be covered, as well as a thorough segment on properly handling Phone-Ups. Each participant will return to the Dealership ready to take their first "UP."

Who Should Attend: New Salespeople

Philadelphia

18
Mar

Entry Level Service Advisor Program (4 Day Course)

A four-day course for the individual who is either just starting their career as a Service Advisor or an experienced Service Advisor who truly needs to get back to the basics of selling service. This course focuses on understanding the Service Customer, structured sales steps in the Service Lane, phone strategies, up sell techniques, objection responses and how to deal with rejection and stress. A big part of this course provides training on the power of Video in the Service Up sell process. There is a tremendous amount of discussion and role playing within this course.

Who Should Attend: Entry Level Service Advisors, Experienced Service Advisors

Philadelphia

19
Mar

Advanced F&I Concepts (2 Day Course)

This two-day F&I course has been designed for the F&I Manager who is ready to take their productivity to the next level. Emphasis is placed on advanced F&I sales concepts, structured presentation steps, and the art of responding to customer objections. Topics include the importance of F&I, understanding the Customer, the Banking process, and the value of developing control over the delivery process. From the sales perspective of F&I, the student will learn some very advanced techniques on how to effectively do both cash and credit union conversions, offer effective product presentations, methods for advanced Menu closing concepts, and some new and exciting ways to overcome objections. Extensive role play and group discussion are a big part of this course.

Who Should Attend: F&I Directors, Experienced F&I Managers, New F&I Managers and Back-Up F&I Managers.

Philadelphia

25
Mar

Entry Level Sales (5 Day Course)

A five-day course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of how a Dealership operates and leave having learned a comprehensive outline on the steps to the sale. Students will learn how to handle the Customer's objections and how to effectively respond to them. Extensive role playing and scenario based situations will be covered, as well as a thorough segment on properly handling Phone-Ups. Each participant will return to the Dealership ready to take their first "UP."

Who Should Attend: New Salespeople

Philadelphia

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