Live Virtual Workshops

  • • Monday thru Friday 8:30 AM – 7:30 PM EST
  • • Sales, Fixed Ops, F&I, BDC and Management
  • • Live Trainer Via Zoom
  • • Available across all devices
  • • No Travel
  • • Cost Effective
  • • Perfect for Today's Working Environment
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The Ineffectiveness of Trial Closes

For as long as we have been selling cars, we have used "Trial Closing Techniques" to increase a salespersons chances of closing a customer. This class ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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When to Offer a Bird Dog

A bird-dog is a dollar amount or tangible form of appreciation for providing a Salesperson with a Customer who makes a purchase. The problem is most  ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Who is Your Competition

Most Salespeople believe their competition is the other Dealerships within their marketplace. Yes, that is true, but a Salesperson's competition is a ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Understanding the DLA 4 Rules of Sales

Do you feel you have reached a certain plateau in your sales career? Are you tired of defensive customers that say NO throughout the sales process or ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Goals VS A Dream

A goal is a road map to a destination of success and prosperity. Whereas, a dream, is something one wishes for but is not willing to take the time to ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Goal of the Qualification Step

Typically, every sale process includes a qualification step. A superior sales practice will shorten this step and create a more relaxed customer by e ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Objection: I Do Not Have my Trade with Me

It is so frustrating when a customer tells you that they did not bring their trade-in to the dealership which brings the sales process to a complete s ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Sales BDC - Common BDC Mistakes

Whether you realize it or not the ultimate success of your dealership is dependent on the success of your BDC department and/or lead management proces ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Sales BDC - How to Use Video Effectively in the BDC

It is no secret that using video has gained popularity as an essential tool to effectively tell our stories to potential clients. The BDC department t ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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How to Do a Cash Conversion

Over the years there have been countless cash-conversion techniques that have populated F&I offices across the country. The unfortunate truth is that ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Objection Conversion

Overcoming customer objections are a central part in any sales profession and overcoming them is a must have trait to be a great salesperson. When yo ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Sales BDC - The Correct Goal of an Internet Lead

While internet leads can help grow your dealership, they do take effort to cultivate and whoever is assigned to call these leads has one of the most i ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Live with David Lewis - Common Attributes of Top Performers

Twice monthly, David conducts a Live Webinar on relevant topics. This is a great opportunity to gather your team and hear the newest ideas and concep ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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How to Present an Effective Offer

Universally, sales are 90% Psychological and 10% Mechanical and the best salespeople understand that this plays a critical role when presenting both n ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Choosing the Right Car

Do you ever wonder if you are selling your customer the right car? There is simply no excuse for selling anyone a vehicle they do not love. This cou ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Formula for Selling 1 Car Per Day

Have you ever considered why the average salesperson only sells 8 to 10 cars per month? Are you in this category? This course will provide you with  ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Live with David Lewis

Twice monthly, David conducts a Live Webinar on relevant topics. This is a great opportunity to gather your team and hear the newest ideas and concep ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Entry Level Sales (3 Days)

A 3-Day (2.5 Hours Daily) course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of psycholog ...

$195 Guest / Free to Members
 
Multi Day Workshop

 
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Why Your Customers are So Defensive

Earning your customers confidence by reducing their fears is the goal when dealing with a defensive customer. It is up to us to help the customer enj ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Using Imagery to Present the Vehicle

"Imagery" is a powerful technique that will make your vehicle come to life right before your customer's eyes. It transforms the way your client percei ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Objection: The Price is Too High

"The price is too high" is one of the most common objections all salespeople face and most will lower the price without delay because they just do not ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Internal Presentation

In the automotive industry, we often hear that your credibility and gross is established over time, but it takes no time to lose it. Having a mastere ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Sales BDC - Goals for a Sales BDC Department

The BDC can be a huge profit center for the dealership if it is set up for success. Ensuring the goals for your BDC Department are met is important to ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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DLA 4 Step Objection Process

If you do not have both structure and knowledge you will struggle when it comes to objections. The failure to handle objections efficiently is a dire ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Open Forum - Prospecting Tips

These sessions provide an opportunity for groups of individuals from different markets to share ideas and concepts. The topics are pre-determined, an ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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The Assumptive Close

The assumptive close is a tactic used to close a deal by speaking and acting as if the customer is ready to purchase. Using this method in your sales  ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Meet & Greet Obstacles

Far too often salespeople unwittingly invite meet and greet obstacles into their sales process because they simply do not know how to overcome them co ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Live with David Lewis

Twice monthly, David conducts a Live Webinar on relevant topics. This is a great opportunity to gather your team and hear the newest ideas and concep ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Understanding the Customer During Negotiations

Nobody would argue that higher closing ratios are indicative of a well prepared and skilled salesperson. However, many salespeople are unable to unde ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Having the Customer Join you on the Trade Appraisal

91% of salespeople surveyed said they perform a "silent walk-around" when doing the trade appraisal. This technique requires the presence of both the  ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Best 7 Words to Close a Deal

Closing a sale is the finale of all the hard work and effort you put in during the sales process. There is no better feeling for a salesperson than he ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Sales BDC - DLA BDC Steps

A high-performing BDC is critical for every dealer who wants to be at the top of their sales potential. In a perfect world every BDC would operate wi ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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How Your Salespeople Make the Customer More Defensive

Potential customers often criticize salespeople for talking too much and not listening enough making them appear pushy. Do you have salespeople on you ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Understanding the DLA 4 Rules of Sales

Do you feel you have reached a certain plateau in your sales career? Are you tired of defensive customers that say NO throughout the sales process or ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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How to Handle a Buyer that is Upside Down in their Trade

Have you ever lost a sale because the customer had too much negative equity? Perhaps it was because the customer insisted you wash-out their trade in ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Entry Level Sales (3 Days).

A 3-Day (2.5 Hours Daily) course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of psycholog ...

$195 Guest / Free to Members
 
Multi Day Workshop

 
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Worst Question to Ask: What Payment did You Have in Mind

The phrase "Buyers are Liars" is frequently used in sales training. Consider for a moment why salespeople are taught this. You often hear a manager  ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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How to Deal with a Rogue Salesperson

There are typically both good and bad employees in every organization and car dealerships are no exception. Salespeople who exhibit difficult behavior ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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How to Create a Great First Impression

Making a good first impression is critical in creating long-lasting business relationships. People form opinions about you within the first few second ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Perfect Demo Drive

The Demo Drive is a critical part of any successful sales process and typically where the customer decides whether to purchase the vehicle. Ensuring  ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Value of a Service Walk

To give their customer the best overall car buying experience, all great salespeople understand they must effectively sell the car, themselves, and th ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Hiring Experience vs Character

Would you rather hire someone who sells 15 to 20 cars per month who has a bad disposition or someone who sells 8 to 12 cars per month with an exceptio ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Live with David Lewis

Twice monthly, David conducts a Live Webinar on relevant topics. This is a great opportunity to gather your team and hear the newest ideas and concep ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Live with David Lewis

Twice monthly, David conducts a Live Webinar on relevant topics. This is a great opportunity to gather your team and hear the newest ideas and concep ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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Objections

This 3.5 hour course exposes the student to a 4-step process for overcoming objections. This process is designed to inspire the Customer to have seco ...

$85 Guest / Free to Members
 
3.5 Hour Workshop

 
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Walk Around Tips

A great presentation does not change the vehicle, but it does alter the way it is perceived. Performing a great vehicle walk around is a very importa ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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How to Communicate Effectively with your Sales Team

Effective communication is not about sending out memos or writing endless emails promoting your thoughts, directives, and ideas. Effective communicati ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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5 Minute Motivator

How long does it take you to get motivated each day? Does it take longer than 5 minutes? A popular quote by John C. Maxell says it all, "You don't ove ...

$28 Guest / Free to Members
 
30 Minute Workshop

 
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