This Week On Sales Meeting

4 Rules to Success: Rule #3

Why Choose DLA Training?

Since 1986, David Lewis & Associates has been training Dealers, General Managers, Service Managers, Sales Managers, F&I Managers, Service Advisors and Salespeople on the “Art of Inspirational Selling and Leadership.” Our unique ideas have helped thousands of Dealerships achieve their sales and management goals. Make the most of your Dealership’s opportunities and contact us today to learn more.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Training Centers and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

In-House Dealership Training

Training Centers

Our Training Centers offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

David Lewis Books

Workshops

Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Training Centers

Upcoming Workshops

27
Jun

Entry Level Service Advisor Program (4 Day Course)

A four-day course for the individual who is either just starting their career as a Service Advisor or an experienced Service Advisor who truly needs to get back to the basics of selling service. This course focuses on understanding the Service Customer, structured sales steps in the Service Lane, phone strategies, up sell techniques, objection responses and how to deal with rejection and stress. A big part of this course provides training on the power of Video in the Service Up sell process. There is a tremendous amount of discussion and role playing within this course.

NY/NJ Metro

Who Should Attend: Entry Level Service Advisors, Experienced Service Advisors

6
Jul

Internet/BDC Lead Generation (2 Day Course)

This two-day course is a complete program on effective Lead Generation ideas and concepts for both the internet process and inbound phone leads. Focus is placed on creating Dialogue with the Customer, which in return will create a better opportunity to secure an appointment. Email, Chat and Phone scripts will be created, reviewed and examined, along with structured concepts for ongoing sold and unsold Customer follow-up. This course includes extensive role play and live interactive critiquing of current methods used by most Dealerships.

Philadelphia

Who Should Attend: Internet/BDC Personnel, Sales Managers

10
Jul

Advanced Sales Level 1

A one-day course based on David's book, "The Secrets of Inspirational Selling". In this course, students will leave having mastered the Presentation & Demonstration process from the Meet & Greet through the Service Walk. Students will learn how to create a non-defensive posture in each Customer and how to eliminate being lied to by a Customer. The student will learn the importance of spending more time selling their product, the Dealership and their personality, rather than selling the deal. They will learn how to present their product in a manner that will make closing the deal so much easier.

NY/NJ Metro

Who Should Attend: Dealers, GM's, Sales Managers, Salespeople

10
Jul

Advanced Sales Program (4 Day Course)

A four-day course for the experienced Salesperson who wants to take their productivity to the next level. This course is based on David's bestselling book, "The Secrets of Inspirational Selling." The goal of this course is for the student to get a better understanding of the Customer and how to utilize a sales approach that will lower the Customers defensive posture and create an environment conducive to higher sales and grosses. Topics include the Sales Steps, Objections, Phone Ups, Prospecting, Follow-Up and Leasing. Extensive role playing, group discussions and the creation of customized word tracks are a big part of this course.

NY/NJ Metro

Who Should Attend: Experienced Salespeople


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4 Rules to Success: Rule #3

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