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Dealership Sales and Management Training for Today’s Customer

David Lewis and Associates (DLA) have been training Dealers, Salespeople, Sales Management, Service Advisors, F&I Managers and more on the “Art of Inspirational Selling” for 30 years. Hundreds of dealerships who have trained with DLA and used our unique methods to selling and management have seen their profits rise as much as 50% in the first few months. And, as the customers have changed their buying habits, we have to change our approach. Today’s customer is more knowledgeable and tech savvy than ever before. High pressure tactics don’t work. Learn how to sell to today’s customer with DLA and watch your profits grow.

Inspirational Selling & Leadership

Inspirational Selling is the concept of being unique and different in the eyes of the Customer. It creates an environment that represents a non-pressure style of selling, while at the same time creating more sales and revenue.

Expert Trainers

All of our Trainers are DLA Certified and are the most knowledgeable and trusted in the automotive industry. Their Dealership backgrounds compliment their abilities to provide real world training
and solutions.

Certification Programs

Becoming DLA Certified has become a standard of excellence. Students who have studied with DLA have become some of the industry’s leading producers. Certification programs are available for Sales Managers, Salespeople and Service Advisors.

Flexible Training Options

We offer a variety of training options, including In-Dealership, on location at our Training Centers and online training videos. Choose any combination of our training products to create a customized solution for your Dealership.

Available DLA Training Options

Solutions to fit any Training Need!

In-House Dealership Training

In-Dealership Training

We offer fully customized training programs that will fit your Dealerships wants and needs. Training programs are available for your Management, Sales and Service Departments. This option is an ongoing month-to-month training agreement with no contract.

In-House Dealership Training

Training Center

Our Training Center offers a full range of classes to meet the training needs of your Dealership. This is a great learning environment with controlled classroom sizes. Multiple classes are held every day resulting in maximum scheduling convenience.

David Lewis Books

Workshops

Certain workshops are available at our Philadelphia Training Center for individual enrollment. Workshops for Sales Management, Service Management, Service Advisors and Salespeople. These workshops are also available for In-Dealership Training and for large groups and associations.

Online Automotive Training

Online Training

Available 24/7, our Online Training Program is designed to let the Dealership and student train at their own pace and is available on most devices. This format can be utilized to conduct training or reinforce the training already provided.

Training Center

DLA Philadelphia Automotive Training Center

20
Aug

Entry Level Sales (5 Day Course)

A five-day course designed for the individual just entering an Auto Sales Career. Students will learn the basic principles of how a Dealership operates and leave having learned a comprehensive outline on the steps to the sale. Students will learn how to handle the Customer's objections and how to effectively respond to them. Extensive role playing and scenario based situations will be covered, as well as a thorough segment on properly handling Phone-Ups. Each participant will return to the Dealership ready to take their first "UP."

Philadelphia

Who Should Attend: New Salespeople

22
Aug

Advanced Service Advisor Program (2.5 Day Course)

This 2.5 day course is a complete program for the experienced Service Advisor who wants to take their productivity to the next level. This course places tremendous emphasis on truly understanding the Service Customer, both their perceptions of what they expect and how that perception effects the outcome of the visit. New and proven ideas will be presented for increasing service sales, how to do effective Service walk around presentations, ways to handle the Customer on the phone and methods for speeding up the Customer's entire service visit. Additional topics will include: How to deal with Customer complaints, becoming a better listener and dealing with the stress of the job. This course is a must for all Service Advisors.

Philadelphia

Who Should Attend: Service Directors, Service Managers, Service Advisors

22
Aug

Advanced Service Advisor Techniques

This one-day course is an Advanced A-Z Program on understanding the Service Customer, upselling service repairs and maintenance, and how to create a lasting relationship with every Service Customer. Phone strategies, sales processes and objection responses will be covered. This course will include extensive role-playing and in-depth discussion groups.

Philadelphia

Who Should Attend: Dealers, GM's, Service Managers and Service Advisors

23
Aug

Understanding the Service Customer

This four-hour course provides the attendees with a snap shot of the Customers point of view when visiting the Dealership Service Department. Focus will be placed on why the Customer is so defensive, how to lower their defensive posture, verbiage to increase appointments and service revenue, understanding the power of pictures and video, how to expedite the pick-up process and the difference in mood between a waiter and a drop off customer. This course is a must if you want to create a Customer experience they will remember.

Philadelphia

Who Should Attend: Dealers, GM's, Fixed Ops Directors, Service Managers, Service Advisors


Tip Of The Week

Customer Trade Values

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